Brand design is the strongest defense against having your company fade into the background of all your similar industry competitors, all vying for the same miniscule slice of the limited and overwhelmed attention spans of consumers. Brand visibility requires a potent brand identity that conjures up a comforting feeling of trust, familiarity and quality satisfaction from both potential customers and existing brand supporters. Molding your brand design into a masterpiece that salutes your niche market, instead of trying to pacify every random human being that you beg to listen, will turn your company’s brand into the brightest bulb in the chandelier called business.

Design Your Brand Personality
Imagine that your business looks, acts and lives like your ideal customer. This will become the DNA of your brand personality. Incorporate everything that makes your business model, products and services different from your brand’s competitors into all of your marketing materials. Consider your mission statement, your brand promise, your target market, your primary location, your unique back-story and your industry innovations into the design of this brand personality.

Make your brand personality so singular that it could have only come from your company. Does your logo, your website, direct mailing post cards, business cards and advertising banners all express and represent the exact same distinctive brand personality that you want consumers to identify with in order to build an interactive relationship?

Consistency Creates Consumer Comfort
The expert opinion is that it takes roughly 6-12 interactions with your company’s brand in order for consumers to remember and feel connected to your brand’s presence. Therefore, are your branded marketing materials, logo, text fonts and company tagline all so remarkably specific that they feel refreshing everytime they are rediscovered for the millionth time? That is about how unique the imagery within your brand design needs to be in order to bury itself in the public’s crowded memory bank.

Remember, searching through business advertisements on the Internet is like walking through a never-ending version of Times Square in New York City. There is so much branding to observe that we can only remember the most radical advertisements.