Don’t Damage Your Brand Via Email

Did you know that business emails are intricately linked to branding? The email message and its designs will affect how readers perceive the brand, so here are some tips on preventing damage through email:

Tips for Positive Branding In Maryland Via Email

  • Learn the Art of Communication – study the art of writing persuasively, and if this isn’t your talent, hire Launchmark. Maximizing the email’s potential for higher conversion rates, and ultimately higher profit margins is the goal of most businesses in Maryland, DC, and any region.
  • Proofread – there are many reasons to check emails before pressing send – one of the most prominent being professionalism. Have someone from your team mull over the content and design, as a second pair of eyes will often catch errors you’ve missed.

In addition, professionals recommend allowing the email message to sit overnight before reviewing, and finally sending. Remember, once emails are sent, it’s almost impossible to backtrack.

  • Don’t Buy An Email List – unsolicited emails will result in negative responses. Once readers become annoyed, the internet becomes a level playing field to voice opinions about a brand. Don’t become a part of this statistic – willingly. Instead, build up registered emails over time. Ask Launchmark to plug-in a registration cart for subscribers to blogs, newsletters and promotions, where clients get the chance to opt-in.
  • Get A Business Email – while email service providers like Gmail or Hotmail are available for business, your email address, similar to the domain name, all play a role in cohesive branding. Email services with the same business domain name can typically be set up through Launchmark.
  • Use The Signature Block – that is a gateway for readers to take calls-to-action on other links, including the business website, and social media platforms. Ensure that the contact information is also provided.
  • Become Acquainted With Email Etiquette – in the past, and long before the digital era, there was a right and wrong way to compose handwritten letters. Fast forward to the age of email, and there are several etiquette guidelines to follow, including when to use CC and BCC fields; how to form a headline, and the tone of voice needed. See these guidelines as an example.

Email has become a part of our everyday lives, and it’s been recognized by profitable companies as a branding tool. Follow some of the rules of thumb discussed to ensure the best responses to targeted campaigns. Launchmark works with companies to provide branding and digital services in Northern VA, Washington, DC, Maryland and all across the nation.