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  • From Logo to Legacy: Building a Strong Brand That Endures

    In today's digital space, trends come and go at a rapid rate, so in one minute you can be enjoying massive attention and the next minute you’re lost in the crowd. Businesses are also similar, a business can be in the spotlight one moment, and trying to survive the next...

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  • The Art of Branding: Crafting a Distinct Identity for Your Business

    Businesses spring up almost every day and most times these businesses offer the same product or service. It can get to a point where differentiating one business from the other becomes hard and that is because there is a lack of branding. In the ever-competitive and overly saturated business clime,...

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  • What are Infographics and How They are Used?

    An infographic, as the name suggests, provides a brief and detailed summary of subjects through graphics and text. These are popularly used as a marketing strategy and serve as an additional way to educate online audiences about a certain topic, product, or service. Here are some other common ways infographics...

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  • Don’t Damage Your Brand Via Email

    Did you know that business emails are intricately linked to branding? The email message and its designs will affect how readers perceive the brand, so here are some tips on preventing damage through email: Tips for Positive Branding in Maryland Via Email: Learn the Art of Communication – Study the...

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  • How to Protect Your Brand From Being Tarnished by an Unappreciative Customer

    Launchmark provides marketing, printing, and branding solutions for individuals, small businesses, and large organizations, all of whom share the same desire – to please their customers. But as they say, unfortunately, “You Can’t Please Everyone.” Customer complaints from angry customers may occasionally spiral out of control and escalate into inflammatory...

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  • Video Production for Business Videos in Maryland

    Make your experience with video production in Maryland not only professional and high-quality but also a seamless progression from a video production concept to an appealing piece of tangible online video content. Marketing and branding can flourish rapidly and widely with the assistance of well-executed online video production from Launchmark....

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  • Video Production for Marketing in Washington DC

    Marketing videos in Washington DC require video production for businesses and firms in the District of Columbia looking to strengthen their internet appeal via online video. For customized videos in the DMV (Washington DC, Maryland, Virginia), look no further than the Virginia-based marketing and branding expertise at Launchmark. With the...

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  • Reasons to Change Your Business Name For Rebranding

    It’s not advisable to become one of those businesses so engrossed in their company’s Twitter and Facebook social media pages that they neglect their primary company website, leaving it completely outdated. When the “instant messaging” and “tweeting” come to a halt, your website becomes the next stop for potential clients....

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  • The Essentials of Brand Identity

    In a crowded world of small businesses, massive corporations, and brand-new start-up companies, it becomes harder and more crucial to distinguish your company from competitors and every other customer distraction that is out there. By maximizing the essentials of brand identity, you will be able to stand out and generate...

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  • What the Best Brands Do Right

    Small businesses may not have the substantial resources and endless financial capital for extensive brand expansion. However, there are distinct principles that successful brands employ to maintain leadership in their respective industries. Pay attention to what the best brands do right, and you can position yourself to follow in their...

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  • Brand Design That Sets You Apart

    Brand design is the strongest defense against having your company fade into the background of all your similar industry competitors, all vying for the same miniscule slice of the limited and overwhelmed attention spans of consumers. Brand visibility requires a potent brand identity that conjures up a comforting feeling of trust, familiarity…

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  • Business Card Designs – One Sided or Double Sided?

    Marketing your company, promoting your brand, advertising your skills and abilities and networking with other business professionals in your field are all logical reasons to have proper business cards designed and…

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  • A Brochure or Capability Statement?

    Printing brochures and capability statements are two unique and influential brand design elements and marketing materials that can spark your company profile in the marketplace. Knowing which…

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  • Direct Mail Designs That Provide Results

    When you are investing in printing direct mail marketing materials such as post cards, brochures, flyers, as well as company branded letterhead and envelopes, your direct mail only has a few seconds to either…

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