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What are Infographics and How They are Used?

Date: 01/09/2015 Written by: Launchmark

Last Updated on 11/29/2023 by Launchmark Insights

Last Updated on November 29, 2023 by Launchmark Insights

An infographic, as the name suggests, provides a brief and detailed summary of subjects through graphics and text. These are popularly used as a marketing strategy and serve as an additional way to educate online audiences about a certain topic, product, or service.

Here are some other common ways infographics are used in business and everyday life:

Breaking Down Big Chunks of Data

There is a ton of big data online, regardless of the topic you’re searching for. How do you sift through the information and get a simplistic overview of the subject? The answer is with an infographic. Modern infographics often incorporate interactive elements or animations to enhance understanding and engagement.

Business Planning

For small business owners seeking capital, infographics can certainly be presented to a potential investor to grab their attention, especially when time is limited. Think of the infographic as a more effective take on the elevator pitch: you have only one or two minutes to catch the investor’s attention and make a stellar impression. An infographic will better prepare you to make a persuasive presentation, especially when integrated with digital presentations.

Teaching Tools

Educators have long used infographics to break down complex topics into easy-to-read and digestible bites. Now, these can be digitized easily with Launchmark’s professional design team, incorporating multimedia elements for enhanced learning experiences.


Do you work in the creative arts field? An infographic can work to your advantage as an online portfolio or resume, which can be distributed to several employers. Allow Launchmark’s design team to create a winning infographic to land your dream job, making sure it aligns with current industry standards.

Research Findings

The results of a survey, trial, or poll can all be highlighted on a visually appealing infographic. This is now the preferred method compared to white studies or verbal explanations, for instance, especially when these infographics are shared on digital platforms like social media, where they can reach a wider audience.


Businesses that are selling a product or service can depict how their innovations work on a thoughtfully designed infographic. For example, find out how to erase sensitive personal data on an iPad when trading it in, online or in-stores, with a visual guide or infographic, which can be more engaging and easier to follow than traditional instruction manuals.

Give Us a Call

Launchmark has an experienced design team that creates unique, effective, and appealing designs for infographics, websites, business cards, and other types of branding materials.

Call us to order custom services at (703) 879-8654.