In a crowded world of small businesses, massive corporations and brand new start-up companies, it becomes harder and more crucial to distinguish your company from competitors and every other customer distraction that is out there. By maximizing the essentials of brand identity, you will be able to standout and generate those precious
customer leads.

Logos Still Matter

Look at the golden “M” graphic symbol of the McDonald’s fast food restaurant chain or the Nike brand word mark and “swoosh” imagery. They seem to have lasted forever. If your logo reminds people of any other company, change it immediately.

Company Colors

Choose at least two contrasting color shades to represent your business in all of your marketing materials and branding efforts. Bright red and sunshine yellow are synonymous with McDonalds and their “M” golden arch logo, creating an instant communication to customers without them even having to guess which restaurant it is.

Speak Your Language

A children’s toy company is not going to utilize the same lingo in their brand marketing as a high-end designer clothing store. Establish a colorful set of industry buzzwords and a clear vocabulary boundary that makes sense for your business’ brand identity and will keep your company’s point of view consistent.

Consistency is Key

Maintaining the same typeface font, company colors, logo symbols and personalized business language will establish an overall constant tone and leave customers with a customized emotional experience whenever they engage with your company. Any misuse of these essential elements will disrupt your brand identity and confuse your customers.