When preparing to advertise your business, or market a new product or service, postcards are an affordable and tangible printing solution. Postcards are typically printed in two main sizes: 4″x 6″ and 5.5″ x 8.5″. But, which postcard shape will work best for your direct mail campaign or hand-to-hand word of mouth promotional efforts?

4″ x 6″ Postcards
Generally speaking, 4″ x 6″ postcards are referred to in the printing industry as “standard size” and are also the more cost effective of the two postcard sizes. This card is a great direct mailing piece to reach out to current customers for upcoming special events, sales offers and product promotions. This efficient postcard has less printing space, so sending out a brief, focused business message is recommended.

5.5″ x 8.5″ Postcards
This jumbo size postcard is the ideal printing solution for marketing your business to brand new customers. The larger printing space is well worth the extra money to properly introduce your company brand, products and/or services, call-to-action, logo, slogan, mission statement and contact information. The 5.5″ x 8.5″ postcard is also an awesome marketing tool to launch a brand new location or product line to existing and prospective customers.