Desktop computers and laptop computers are certainly tools that potential customers utilize to seek out websites just like the one your company possesses. But while smart phones become even smarter and digital tablets like the Apple iPad feel like smaller and lighter laptops, mobile websites are a serious business consideration.

The Desktop and Mobile Screen Difference
Web sites for desktop computers usually have a screen resolution of 1024 x 768 pixels, while smart phones typically have a very reduced screen resolution of 320 x 480 pixels. Therefore, the key is to pick and adapt the elements of your standard desktop computer to transfer over to the mobile website without sacrificing a clean and enjoyable user experience on the smaller device.

Mobile Web Page Necessities
Vertical navigation is more fluid than horizontal navigation on mobile devices like smart phones because they tend to have more height than width, causing the eye to read from top to bottom instead of left to right. Promotional and marketing graphics are better reserved for desktop websites so that they don’t frustrate the mobile user that will only have the time and patience to retrieve the distinct information that they are after.

Buttons, bars and tabs tend to replace hypertext links on mobile websites to improve the miniature website experience. With the smaller screen, mobile customers are on your website for a reason. They can do the more in-depth analysis of your web content when they are back in front of their desktop computer.