Digital and offset printing both have their advantages and disadvantages, depending on what a business’ promotional and marketing needs may consist of. As far as color is concerned, offset printing utilizes the CMYK (cyan, magenta, yellow, key black) four-color model, while digital printing can make use of both the CMYK and the RGB (red, green, blue) three additive primary color model.

The Printing Processes
Offset printing makes use of ink and plates to deposit text and images onto paper. Offset is able to print for long print runs at an affordable rate and most importantly, at a really high quality. Digital printing, on the other hand, is terrific for short runs of any quantity because there are no printing plates, which allows for a lower cost and time for setting up a file to print. Accurate color checking can be examined quickly because the final proofs can be printed on the chosen stock.

How to Choose Between Offset and Digital Printing
Quantity, price and the amount of time a client can actually wait for their printed marketing material to be received are all deciding factors. Also, the desired effect of solid areas of color can become a consideration, being that offset printing can occasionally appear more pronounced than digital printing within a few specific ranges of color.