Imagine sitting down in a brand new car and not being able to find the steering wheel. A website’s layout provides every user a means of driving their eyes along the road of that website. Without an organized and smart layout to navigate the site, a user may become so baffled by all of the chunks of text and colorful pictures that they may give up on cruising through that business website all together. People arrive at your web address for a reason, and by utilizing the elements of what every website layout should have, passive observers can become loyal customers.

Who Are You

The great thing about having a website for your business is that you can constantly introduce your business to thousands of newcomers everyday and every night without ever having to say a single word. Be sure to have at least one page dedicated to explaining your company’s history, your industry credentials, your biggest milestones and successes and the products and services that you provide. Within your website layout, this section is usually referred to as the “About” section.

What Do You Offer

The main focal point of your website layout should revolve around the products and services that you offer. Even if you are an online magazine, your web content needs to be easy to find and simple to read. If you are selling used cars, your auto lot website needs to have an up-to-date inventory page with pictures of all of your cars, the make/model/condition information and the prices. Remember why people are coming to your website in the first place, to receive what you offer.

How Can You Be Reached

Remember how frustrated you feel when you need to contact a business and locating their contact information within their website layout becomes a frustrating game of “hide and go seek.” You may not want your own business to be bombarded by phone calls and emails, but if a potential customer can’t even find out how to ask you a question they may spend their money elsewhere.